Peter de Haas

Peter de Haas

When AI is more like a colleague than a tool

AI models vary widely in behavior even when their performance seems similar. Mollick shows that you only really see what a model can do by testing it in realistic work situations-as if you were giving it a job interview. This creates a thoughtful, context-oriented choice of the right model.

Discover the power of Augmentic_OS: a new dimension in AI

Augmentic_OS provides organizations with a single platform to work with multiple AI models tailored to different roles and tasks. It combines flexibility, cost savings and consistency of use. Through smart model selection and future-proof architecture, AI remains accessible, scalable and relevant-without being locked into one vendor or approach.

Services-as-Software: A New AI-Driven Paradigm for Professional Services.

turned-on laptop computer

Services-as-Software (SaS), a term coined by Phil Fersht of HFS Research, is the shift from people-heavy projects and static software to AI-driven, outcome-focused services delivered like software. SaS is projected to become a $1.5T market by 2035 as software and services converge, reshaping how IT/BPO providers and advisory firms deliver value. It creates existential risk for "hours factories," but also the biggest growth opportunity in a generation for firms that productize their expertise, embrace agentic AI, and move to scalable, subscription and outcome-based models.

Technology doesn't change the world. We do.

AI does not change work by itself. It reinforces existing structures - unless we actively choose transparency, inclusion and meaning. The UN report makes clear: Without vision, inequality grows. With the right choices, AI can strengthen work rather than displace it. It is not the technology itself but our direction that determines the outcome.